The Issues With Celebrity Advertising

ONCE upon a time, the copy of Vogue or Elle on your coffee table was full of unknown and unbelievably beautiful women that no one had ever heard of. Unless you were a supermodel who created her own brand like Elle MacPherson or Naomi Campbell, you were a nameless entity who was just employed to make the clothes look incredible and was paid handsomely for the privilege.

These days, every model worth their salt is a household name, from Arizona Muse to Freja Beha Erichsen and even the old familiars like Kate Moss are dabbling not only in fashion but other areas too. But in the last few years, designers have become tired of the same old supermodel faces and have started using people they think the public will relate to: celebrities.

In today’s climate, you’re not a celebrity unless you endorse something, and everyone is getting on the action. Jennifer Lawrence from the Hunger Games, after having a spectacular few months of Hollywood fame, has landed herself one of the biggest endorsement deals on the planet: becoming the face of Dior, following in the footsteps of big names Mila Kunis, Natalie Portman and Marion Cotillard.

Kristen Stewart, despite all the bad press she’s been receiving, has landed on her feet on the advertising front. The Twilight Saga star is the face of Florabotanica, a fragrance from Balenciaga and receives a huge paycheck for standing in her usual sullen way in a floral dress. Not my idea of good advertising but apparently it works!

Newlywed Blake Lively has had her fair share of endorsement deals but her adverts for Gucci Première has made her infamous. Wearing a gown that looks like she has been dipped in gold, girls in any way impressionable have tripped over themselves to buy the new perfume. Whether it smells good or not, the idea is every time they spray themselves, they’ll smell like Blake Lively. Who wouldn’t want that?

Even the men are getting in on the action Andre 3000 from Outkast is now strutting his manicured facial hair around for Gillette and I’m sure you’ve all seen the new adverts for Chanel No. 5 with Brad Pitt talking absolute muck to the camera about anything but the actual fragrance. The point of these celebrity advertisements is that it doesn’t matter what they say or do, as long as you’re famous, that’s all that matters.

But can this invasion of celebrity advertising be good for our pockets or minds? I, for one, would buy a product if it was Jennifer Lawrence or an unknown name modelling but this isn’t a case for many others. In a society as impressionable as ours is today and in a time when money means a lot more when you finally have some, is it fair for brands to tease us with this advertising, with the promise that once you buy it, you’ll be able to smell or look or strut like that celebrity on the pages of your magazine?

I say not! Bring back the days when the unknown wore the clothes we coveted or had the hair we wanted because at least then, we’ll be buying it for ourselves and not to look like an impossibly airbrushed movie star!


Day 2 of Cannes Film Festival 2012

Some time has passed in Cannes and its time to have another look and see what our favourite stars are wearing on the red carpet. With it only being the second full day, most of the stars that I featured in yesterdays post will feature again today as most other stars haven’t arrived yet. It was a beautiful day in Cannes and it brought the starlets and the red carpet style out in force with some stunning outfit choices. Have a look at what the fashionistas at the Cannes Film Festival had to offer today.

Freida Pinto looking fresh as a daisy in Salvatore Ferragamo…kinda makes you want to go on holiday!

Yet another gorgeous dress for Marion Cotillard, this time a lot more red-carpet worthy as always with Christian Dior

Eva Longoria in yet another beautiful dress, by Emilio Pucci this time. Although its not as show-stopping as her Marchesa gown, she is favouring her whites and metallics this year and looks all the better for it!

Jane Fonda looking ever better than the day before (if that were even possible!) in Stella McCartney

Yes its Freida Pinto again in a fabulous lime green Atelier Versace dress with the latest style accessory, a thigh high slit, the same as her Michael Angel dress.

Diane Kruger (again!) wearing Balmain and rocking those amazing heels

And yet again, Diane Kruger. Clearly her style is high class this year! Posing in a Calvin Klein Collection dress to the Women in Film party

Jessica Chastain looking cute as a button in polka dot Dolce and Gabbana

Jada Pinkett Smith looking fabulous in Versace

That’s all for the second day of Cannes but come back for a look in the next couple of days and see what the first weekend of Cannes has in store for us!

Keep styling, Em x

Opening Day of Cannes Film Festival 2012

There are few celebrity events besides Fashion Week that really make us fashion junkies sit up and pay heed to whoever has the best style on the red carpet. We have the Oscars every year, sometimes the Grammys, the Met Gala, these events are all important in the social calender but one event always stands out for its beautifully elegant fashion: the Cannes Film Festival. For many years, stars like Angelina Jolie, Marion Cotillard and Isla Fisher has delighted us with their stunning wardrobe choices and this year was no different. The festival., which opened yesterday will be running till the 27th and will no doubt have us gasping with awe every single day at the glamour and beauty of each event. So for this post, I’m going to go through my favourite outfits of the opening day of Cannes (I would include worst, but everyone so far has been on top form!). Have a look and see what your favourite stars are wearing and what you think of their glamorous style choices…

Diane Kruger in this beautiful Grecian Giambattista Valli mint dress for the opening ceremony

Berenice Bejo, who opened the ceremony, looked stunning in red Louis Vuitton at the Opening Night Dinner

Jessica Chastain looking very cute in Alexander McQueen, even if it is a bit pale for my taste!

Eva Herzigova, sparkling in a beautiful Dolce and Gabbana gown and Chopard jewellery

Yes its Diane Kruger again. I’m not a fan of lace-up dresses but Kruger pulls off this Versus dress like a pro!

Freida Pinto shook things up with a thigh high slit in her Michael Angel dress

Marion Cotillard in Christian Dior

Fan Bing Bing wearing a beautiful Christoper Bu gown

Last but not least, Eva Longoria in an amazing Marchesa gown that could well be the dress of Cannes 2012

So which one is your favourite?

Keep styling, Em x